“The PC has improved the world in just about every area you can think of. Amazing developments in communications, collaboration and efficiencies.
Bill Gates
Articles
Web 2.0 & Social Media Marketing
Web 2.0 is a website that generate contents that allow users to engage and cooperate in virtual online platform. Many companies have been using social media…
Online Consumer & Business Models
Social media users has been increasing significantly for the past few years. Many people have their own reasons and purposes to get involved in these platforms.
Why some ideas spread?
Word of mouth marketing is a way of sharing information from person to person through verbal communication. Businesses have been using this strategy to influence
Mobile Marketing and Mobile Social Media
Kaplan defines mobile marketing as “any marketing activity conducted through a ubiquitous network which consumers are constantly connected using a personal mobile device”.
Internet of Things & Big Data
Internet of Things (IoT) is a “widespread presence of various of devices such as sensors, actuators and mobile phones that provides capability to interact and cooperate.
Search engine and Analytics data
Search Engine Marketing (SEM) is “an action of promoting websites through search engine and encourage people to click through the website”.
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Integrated Marketing Communication
IMC is “the use of marketing strategies to optimize the communication of the consistent message of company’s brand to stakeholders”.
Privacy, Ethics and Customer Data
Privacy is “the ability of an individual to isolate themselves or information about themselves, therefrom express themselves selectively.”
Sarah Erfina's Blog 