Category Archives: Uncategorized

Privacy is “the ability of an individual to isolate themselves or information about themselves, therefrom express themselves selectively.” The information can be identified on (1) whether it is true or not or (2) whether it is recorded in material form or not. Recently, UK has planned to track the success of social distancing using customer’sContinue reading “Privacy, Ethics and Customer Data”

IMC is “the use of marketing strategies to optimize the communication of the consistent message of company’s brand to stakeholders”. Brands must develop integrated digital marketing strategies by moving towards ‘omnichannel marketing’ to communicate with customers across multiple channels. New and multidimensional IMC are necessary in digital space. However, brand may face four key issues to accommodate this needContinue reading “Integrated Marketing Communication”

Search engine is a “software system that is designed to search world wide web to gather information”.  There are three basic components of search engine as following: 1. Web crawling The “spider” will tell which pages to crawl and send particular information to index 2. Index Multiple keywords that shows up in a database whenContinue reading “Search and Analytics”

Internet of Things (IoT) is a “widespread presence of various of devices such as sensors, actuators and mobile phones that provides capability to interact and cooperate with each other to reach common goals”. There are two majors driving forces behind the development of IoT as following: Increase ease of connections to sensors  Sensors are capableContinue reading “Internet of Things & Big Data”

Kaplan defines mobile marketing as “any marketing activity conducted through a ubiquitous network which consumers are constantly connected using a personal mobile device”. Mobile marketing provides customers with several features such as: Location search = Customers will be able to use mobile on the way. For example, Google Maps allow customers to find location that they wantContinue reading “Mobile Marketing and Mobile Social Media”

Word of mouth marketing is a way of sharing information from person to person through verbal communication. Businesses have been using this strategy to influence their customers to spread positive words about their product, encourage and reach wider audience to purchase their products. There are six principles of why people talk about the message andContinue reading “Why some ideas spread?”

Social media users has been increasing significantly for the past few years. Consumers has been actively present in social media from Facebook and Twitter to Instagram and Youtube. Many people have their own reasons and purposes to get involved in these platforms. Some people utilise it to entertain themselves and acquire information while others useContinue reading “Online Consumers & Business Models”

Web 2.0 is a website to generate contents that allow users to engage and cooperate in virtual online platform or forum. Examples of Web 2.0 are Facebook, Instagram, Twitter, Wikipedia, LinkedIn, etc. Many companies have been using social media as a platform to promote their product. Each companies have tried to differentiate its social mediaContinue reading “Web 2.0 & Social Media Marketing”