Web 2.0 is a website to generate contents that allow users to engage and cooperate in virtual online platform or forum. Examples of Web 2.0 are Facebook, Instagram, Twitter, Wikipedia, LinkedIn, etc.
Many companies have been using social media as a platform to promote their product. Each companies have tried to differentiate its social media campaign strategy with their competitors to stimulate customer interest towards their product.
In recent years, Apple has incorporated social media into its Digital Marketing strategy. Apple has been active on Twitter for its App Store with the staple objective to advertise new apps and develop its feature on IOS as well as Apple Music. Furthermore, Apple used Twitter as a customer service tool to help customer solve their problems related to Apple products and services.
Moreover, Apple provides tip day by day to give insight about its features that customers may have not known before to maximise the product’s full potential. Apple used one of its services, Apple Support to execute these strategies. These two strategies come as an aid to build long lasting relationship with customer. Therefore, Apple use social media to build community and publish content.
Furthermore, Trip Advisor has established new site and mobile experience for travelers to connect with social media influencers, publishers, content creators and friends who distribute information that match their interests. As stated by 2017 Oxford Economics Study, Trip Advisor has accumulated $546 billion USD (10.3%) of global tourism spend annually as consumers sought their review content during their decision-making process.
In 2018, comScore found that 60% and 74% of travelers went to Trip Advisor to book travel online and hotel websites respectively. Trip Advisor used social networking sites to facilitate commercial transactions by giving reviews and rating for airlines, hotels and restaurants.
Social media marketing is a prominent tool for businesses to help them stay relevant and maintain their position in the marketplace. It is important for companies to invest time and effort effectively to identify the effective channels that customers seek and integrate it with Digital Marketing Strategy. Apple has been successful to build their reputation by incorporating social media to their Digital Marketing Strategy.
Companies should also consider the level of engagement with their target audience. They have to be able to create relationship with customers and monitor customer’s feedback. Apple has proven that they value every feedback and have sustained their long lasting relationship with their customer.
Lastly, companies have to be personal and have fun with their campaign strategy. Staples has managed to turn boring into fun by delivering entertaining messages. Consequently, companies will be able to create fun atmosphere whilst sell product at the same time.
There are so many ways that companies can exploit on how to utilise social media to market their product successfully to customer. All of the information in this blog does not minimise the possibilities of many other possible alternatives that companies can implement to enhance their businesses.
As always, feel free to comment if there is any lack or disagreement to any contents discussed above and I will try my best to reply and give the reasonable and satisfying answer to all of you. Thank you for reading and giving attention to my blog.
Sarah Erfina's Blog 
wow very informative!
LikeLike
can you please elaborate on which part of the explanation that you might want informative that you may have not known before? I would be very satisfied that i could help you gain more knowledge after reading my post.
LikeLike
Indeed! I believe social media has expanded the possibilities of marketers to promote their products in a user-friendly interface and it speeds up the process of information sharing. However, in this saturated market, how can we make ourselves standout and have the best marketing strategy?
LikeLike
That’s a very great question. Thank you for asking. I believe that the company should choose carefully the right social media platform that will best reflect their businesses. The chosen platform must be integrated with Digital Marketing Strategy and align with the customer needs hence it will stimulate customer interest towards the product. It is important that the company value feedback and build long lasting relationship with customer. All of these factors will guarantee the sustainability and successfulness of the company that makes them stand out and outperformance their competitors.
LikeLike
Great article. In this era, social media really give opportunities for companies to promote their business as wide range of users can access it. Good job!
LikeLike
Yes, I believe social media has been very useful for companies to improve their business and as a platform to connect and interact with their target audience. Thank you for the compliment and I hope I can improve my writing in the near future.
LikeLike
A very informative blog. I was wondering how apple has sustained its relationship with its customers? And how is it long-lasting?
LikeLike
First of all, thank you for complimenting my post before. Referring to your question, i believe as i have mentioned in my post, Apple has sustained its relationship with customer by providing them information regarding its products where customers can utilise its product with full potential hence customer can enjoy the experience and will not be disappointed. Furthermore, they value every feedback related to its product to help them improve their innovation and enhance their businesses. All of these strategies help Apple maintain their long-lasting relationship with their customers as nowadays, customer become loyal to their brand when they will keep up-to-date with latest products and information about its product and keep investing on their products.
LikeLike
Nice write up! What’s the best way for brands to build a relationship with its customers?
LikeLike
Brands can utilise social media to communicate and engage with their target audience. They will also be able to know what customer wants and needs through their feedback and try to improve their business in the long run.
LikeLike
No wonder apple is considered as one of the top companies, but have there ever been a problem with its apple support, such as communication problems. cause there are so many brand’s customer services or help support that is quite problematic.
LikeLike
https://www.zdnet.com/article/i-spent-an-hour-with-apple-support-these-are-the-crazy-problems-people-reported/
I believe on the article above, there are some customers that had complained regarding Apple Support. However, despite this situation, Apple has managed to solve all of the issues and continue to become one of the most successful companies in the world.
LikeLike